The are 6 online environmental personas – which one are you?
June 18, 2022A massive analysis of Twitter has found that, when it comes to environmental concern, there are broadly six distinct personas, including smart alecs and technocrats. Which one are you?
Environment
18 June 2022
There are distinct groups of people concerned about the environment on Twitter iStockphoto
An analysis of more than a billion tweets suggests that, when it comes to environmental issues, people fit into six distinct online personas. The analysis also found that environmental concern in the US is more broadly shared across the political spectrum than many might assume.
Charlotte Chang at Pomona College in California and her colleagues started with a list of 1 million Twitter users who followed at least one US-based environmental NGO. After filtering out bots using a well-regarded …
